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Culture and Consumption II

Markets, Meaning, and Brand Management

Grant McCracken

Paperback  $20.95  $12.57 
Cover

Flock and Flow

Predicting and Managing Change in a Dynamic Marketplace

Grant McCracken

cloth  $29.00  $17.40 
Cover

The Men Who Loved Trains

The Story of Men Who Battled Greed to Save an Ailing Industry

Rush Loving Jr.

Paperback  $30.00  $18.00 
Cover

Profits before People?

Ethical Standards and the Marketing of Prescription Drugs

Leonard J. Weber

ebook  $19.95 
Cover

Put the Moose on the Table

Lessons in Leadership from a CEO’s Journey through Business and Life

Randall Tobias with Todd Tobias

cloth  $35.00  $21.00 
Cover

Stealing Lives

The Globalization of Baseball and the Tragic Story of Alexis Quiroz

Arturo J. Marcano Guevara and David P. Fidler

ebook  $11.95