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Culture and Consumption II

Markets, Meaning, and Brand Management

McCracken, Grant David

Paperback  $20.95 
Cover

Flock and Flow

Predicting and Managing Change in a Dynamic Marketplace

McCracken, Grant David

Hardback  $29.00 
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The Men Who Loved Trains

The Story of Men Who Battled Greed to Save an Ailing Industry

Paperback  $30.00 
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Profits before People?

Ethical Standards and the Marketing of Prescription Drugs

Leonard J. Weber

ebook  $19.95 
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Put the Moose on the Table

Lessons in Leadership from a CEO’s Journey through Business and Life

Tobias, Randall L.; Tobias, Todd

Hardback  $35.00 
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Stealing Lives

The Globalization of Baseball and the Tragic Story of Alexis Quiroz

Arturo J. Marcano Guevara and David P. Fidler

ebook  $11.95