Everyday Life in Global Morocco

Everyday Life in Global Morocco

Rachel Newcomb
Distribution: Global
Publication date: 09/25/2017
Format: Hardback 1 map
ISBN: 978-0-253-02952-2
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Following the story of one middle class family as they work, eat, love, and grow, Everyday Life in Global Morocco provides a moving and engaging exploration of how world issues impact lives. Rachel Newcomb shows how larger issues like gentrification, changing diets, and nontraditional approaches to marriage and fertility are changing what the everyday looks and feels like in Morocco. Newcomb’s close engagement with the Benjelloun family presents a broad range of responses to the multifaceted effects of globalization. The lived experience of the modern family is placed in contrast with the traditional expectation of how this family should operate. This juxtaposition encourages new ways of thinking about how modern the notion of globalization really is.

Author Bio

Rachel Newcomb is Professor of Anthropology at Rollins College in Winter Park, Florida. She is editor (with David Crawford) of Encountering Morocco: Fieldwork and Cultural Understanding.


“This book is a unique and well-written ethnographic addition to the dialogue on globalisation and modern Morocco.”
 — The Journal of North African Studies

“By placing personal experiences within the larger national and global context, the author provides a sympathetic view into the dislocation and upheaval experienced today by a large sector of Moroccan society, resulting from sweeping global forces.”
 — Choice

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Table of Contents

Note on Transliteration
1. Transnational Suspicions: Marriage and Changing Gender Roles
2. Reproduce: Changing Conceptions of Reproduction and Infertility
3. Labor: Migration and the Informal Market
4. Consume: The End of the Mediterranean Diet
5. Dwell: Urban Nostalgia as Neoliberal Critique
Appendix: Glossary of Terms