“Catherine M. Roach, alongside her romance-writer alter-ego, Catherine LaRoche, guides the reader deep into "Romancelandia": the land of the romance fiction, a women-centered multi-million dollar publishing phenomenon that creates national and international societies of enthusiasts, practitioners, and scholars.”
“An innovative hybrid of both academic analysis and romantic fiction, offering scholarly and popular readers a fascinating account of what is at stake in stories we love about love.”
— Brenda Weber, author of Makeover TV: Selfhood, Citizenship, and Celebrity
“Impressively smart...a lively and memorable read!”
— Eric Murphy Selinger, Executive Editor of the Journal of Popular Romance Studies
“"Roach’s Happily Ever After is without a doubt a methodological groundbreaker, and its effects will hopefully resonate throughout popular culture studies, fandom studies, and future approaches to other genres of popular fiction." ”
— The Journal of Popular Culture
“Roach's attempt to do emotional justice to the genre should satisfy academics and fans alike.”
— Publishers Weekly
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