Creatures of Politics

Creatures of Politics

Media, Message, and the American Presidency
Lempert, Michael; Silverstein, Michael
Distribution: World
Publication date: 09/12/2012
Format: Paperback 24 b&w illus.
ISBN: 978-0-253-00752-0
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It’s a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate’s every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call "message." Message, Michael Lempert and Michael Silverstein argue, is not simply an individual’s positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own. From the pandering "Flip-Flopper" to the self-reliant "Maverick," the authors demonstrate how these figures are fashioned out of the verbal, gestural, sartorial, behavioral—as well as linguistic—matter that comprises political communication.

Author Bio

Michael Lempert is Assistant Professor of Anthropology at the University of Michigan and author of Discipline and Debate: The Language of Violence in a Tibetan Buddhist Monastery.

Michael Silverstein is Charles F. Grey Distinguished Service Professor of Anthropology, Linguistics, and Psychology and in the Committee on Interdisciplinary Studies in the Humanities at the University of Chicago. His published works include Talking Politics: The Substance of Style from Abe to "W."


This book captures better than any other the way 'messaging' works in the mediatic public sphere. The authors have developed a sophisticated analytic framework, while their lively account of the culture of presidential communication remains sensitive to both the comedy and the seriousness of its subject.A timely, fascinating, pathbreaking book by two outstanding scholars that is sure to appeal to a wide audience.This is first-class scholarship, bringing very sophisticated and revelatory analytical perspectives to bear generatively on the stuff of presidential and electoral politics in the US.Speaks directly to interests and concerns of linguistic anthropologists, sociolinguists, and discourse analysts, [and] the insights into American political discourse that the book provides will be of interest to a broader audience. . . . Accessible enough that it should appeal to popular audiences interested in language and politics.

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Table of Contents

Preface and Acknowledgments
1. Introduction: Message is the Medium
2. Getting it Ju:::st Right
3. Addressing "The Issues"
4. Ethnoblooperology
5. Unflipping the Flop
6. The Message in Hand
7. What Goes Around...

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