Faked in China

Faked in China

Nation Branding, Counterfeit Culture, and Globalization
Fan Yang
Distribution: World
Publication date: 11/15/2015
Format: Paperback 7 b&w illus.
ISBN: 978-0-253-01846-5
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Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property Rights (IPR) regime that give rise to competing visions for the nation. Nation branding is a state-sanctioned policy, captured by the slogan "From Made in China to Created in China," which aims to transform China from a manufacturer of foreign goods into a nation that creates its own IPR-eligible brands. Counterfeit culture is the transnational making, selling, and buying of unauthorized products. This cultural dilemma of the postsocialist state demonstrates the unequal relations of power that persist in contemporary globalization.

Author Bio

Fan Yang is Assistant Professor in the Department of Media and Communication Studies at the University of Maryland, Baltimore County.


“[A]n original, interdisciplinary, superbly well researched analysis of the PRC under the gun of the global, modern, and Eurocentric ‘IPR regime.’ . . . [O]ffers an alternative and to me very compelling way to do cultural studies, bringing the question of culture into relation with the state and nation under globalization.”
 — Daniel Vukovich, author of China and Orientalism: Western Knowledge Production and the PRC

“Yang offers a 'best set of practices' for cultural studies of global processes and artifacts. Here, particular case studies, examples, and contexts of nation-branding and counterfeit culture are closely and carefully described and then expertly analyzed and critiqued. Yang shows that it is in the realm of culture and cultural production that the workings, problems, and contestations of globalization are most clearly enacted.”
 — Stephanie DeBoer, Indiana University, author of Coproducing Asia

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Table of Contents

List of Frequently Used Translations and Transliterations
List of Abbreviations

1. "From Made in China to Created in China": Nation Branding and the Global-National Imaginary
2. From Bandit Cell Phones to Branding the Nation: Three Moments of Shanzhai
3. Crazy Stone, National Cinema, and Counterfeit (Film) Culture
4. Landmark, Trademark, and Intellectual Property at Beijing’s Silk Street Market
Conclusion: Cultural Imperialism and the "Chinese Dream"
Appendix 1. Crazy Stone Synopsis
Appendix 2. The Opening (Copied) Sequence in Crazy Stone
Appendix 3. Silk Alley Synopsis


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