“Interviews with industry specialists capture the excitement and vitality of this homegrown continent-wide boom, the Nigerian video phenomenon, demonstrating the possibility of reviving the African film industry and developing a cinema-going public to support it.”

“This is an essential book on one of the most explosive film movements in recent memory . . . Barrot’s volume . . .[is] a book that belongs in all film libraries, both personal and institutional, and gives the reader the best available examination of Nollywood cinema to date . . . Issue 53 12/2009”
 — Senses of Cinema

“A fascinating insight into one of the most dynamic cultural phenomena of contemporary Africa.”
 — Graham Furniss, University of London

“Excellent, attractive, and valuable . . . the phenomenon has become so huge and the videos have spread so widely in Africa and elsewhere that they have begun to attract a good deal of attention. This book is a superb introduction to the subject.”
 — Jonathan Haynes, Long Island University

“The book is rooted in a firm understanding of the economies of this new media. . . . This is an extremely important analysis of a phenomenon, which is neither cinema nor television but nevertheless offers feature-length fictional works to a mass audience.”
 — Roy Armes