“Drawing on CEO memoirs, annual reports, management manuals, advertising campaigns, and other sources, this book explores the powerful influence of corporations in the transformation of cultural and social life. ”
“Corporations and their CEOs are in the position of Scheherazade. As long as they have a story to tell that is at least captivating enough they can keep themselves alive for one more day. But there is increasing demand that these narratives be reliable and have some mimetic accuracy. Within the complex web of social, political and economic relationships that constitute 'the world of business,' some stories are getting harder to sell.”
— from the introduction
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