Ideology and the Image

Ideology and the Image

Social Representation in the Cinema and Other Media
Bill Nichols
Distribution: Global
Publication date: 10/22/1981
Format: Paperback
ISBN: 978-0-253-20256-7
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To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approaches—Marxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theories—ideology and image-systems, and ideology and principles of textual criticism—Nichols shows how and why we make emotional investments in sign sytsems with an ideological context.

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