Global Nollywood

Global Nollywood

The Transnational Dimensions of an African Video Film Industry
Edited by Matthias Krings and Onookome Okome
Distribution: World
Publication date: 5/8/2013
Format: paper 382 pages, 10 b&w illus.
6 x 9
ISBN: 978-0-253-00935-7
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Description

Global Nollywood considers this first truly African cinema beyond its Nigerian origins. In 15 lively essays, this volume traces the engagement of the Nigerian video film industry with the African continent and the rest of the world. Topics such as Nollywood as a theoretical construct, the development of a new, critical film language, and Nollywood’s transformation outside of Nigeria reveal the broader implications of this film form as it travels and develops. Highlighting controversies surrounding commodification, globalization, and the development of the film industry on a wider scale, this volume gives sustained attention to Nollywood as a uniquely African cultural production.

Author Bio

Matthias Krings is Professor of Anthropology and African Popular Culture at Johannes Gutenberg University in Mainz, Germany.

Onookome Okome is Professor of African Literature and Film Studies at the University of Alberta, in Edmonton, Canada.

Reviews

"Reveals in fascinating detail the wild popularity, controversies, and complaints provoked by this film form as it has come to shape the media landscape of Africa." —Brian Larkin, Barnard College

"Offers original material with respect to the transnational presence of Nollywood." —Moradewun Adejunmobi, University of California, Davis

"Highly recommended." —
Choice

"[T]he cumulative effect of [these] studies is to provide invaluable information for those wishing to keep up with where African cinema is today." —Journal of African History

"Global Nollywood represents the most up-to-date research on Nollywood as a transnational cultural practice and is a must-read for scholars and students of African screen media." —African Studies Review

"[T]he book is ground-breaking in its exploration of unchartered territories. . . . It proves that, in spite of appearing to be a niche market, Nollywood, which has reconfigured the canonized theory of African cinema and inspired other African countries, can no longer be excluded from the canon of African cinema in the field of film studies." —African Affairs

"Krings and Okome have successfully produced a volume that is simultaneously delightfully entertaining yet appropriately erudite. It is a welcome addition to the fields of film, media, African, and cultural studies. The volume is extremely accessible to both the general informed public and academic audiences and, as a research tool, can be quickly or conveniently accessed for specific information. . . . In the end, the volume succeeds in demonstrating that Nollywood at home or abroad is as provocative as it is popular, and as such demands sustained critical attention." —Cinema Journal

"Kring’s and Okome’s edited volume represents a new and important stage in an ongoing conversation about Nollywood’s transnational dimensions. . . This volume is highly recommended reading . . . ." —African Arts

"The book compiles a range of pieces of high-quality academic work, dealing with Nollywood’s transnational production, its uptake in different places in the world, and the various needs it serves of its many different audience groups in Africa and the diaspora. It also unveils a fascinating variety of the ways in which Nollywood cinema is viewed and interpreted, culturally remediated in new contexts, and its stories reproduced with a twist to cater to religious and cultural sensitivities." —Research in African Literatures

"This is a wonderful collection, bringing together a bounty of new information, descriptions and ideas. . . . Overall, the book brings together a set of highly original contributions that advance knowl-

edge of Nigerian video production." —
Africa

"Krings and Okome have successfully produced a volume that is simultaneously delightfully entertaining yet appropriately erudite. It is a welcome addition to the fields of film, media, African, and cultural studies. The volume is extremely accessible to both the general informed public and academic audiences and, as a research tool, can be quickly or conveniently accessed for specific information." —Cinema Journal

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Table of Contents

Preface and Acknowledgments
Nollywood and Its Diaspora: An Introduction \ Matthias Krings and Onookome Okome
Part 1. Mapping the Terrain
1. From Nollywood to Nollyworld: Processes of Transnationalization in the Nigerian Video Film Industry \ Alessandro Jedlowski
2. Nollywood's Transportability: The Politics and Economics of Video Films as Cultural Products \ Jyoti Mistry and Jordache A. Ellapen
Part 2. Transnational Nollywood
3. The Nollywood Diaspora: A Nigerian Video Genre \ Jonathan Haynes
4. Nollywood Made in Europe \ Sophie Samyn
5. Made in America: Urban Immigrant Spaces in Transnational Nollywood Films \ Claudia Hoffmann
6. Reversing the Filmic Gaze: Comedy and the Critique of the Postcolony in Osuofia in London \ Onookome Okome
7. Nollywood and Postcolonial Predicaments: Transnationalism, Gender, and the Commoditization of Desire in Glamour Girls \ Paul Ugor
Part 3. Nollywood and Its Audiences
8. Nollywood in Urban Southern Africa: Nigerian Video Films and Their Audiences in Cape Town and Windhoek \ Heike Becker
9. Religion, Migration, and Media Aesthetics: Notes on the Circulation and Reception of Nigerian Films in Kinshasa \ Katrien Pype
10. "African Movies" in Barbados: Proximate Experiences of Fear and Desire \ Jane Bryce
11. Consuming Nollywood in Turin, Italy \ Giovanna Santanera
12. Nigerian Videos and Their Imagined Western Audiences: The Limits of Nollywood's Transnationality \ Babson Ajibade
Part 4. Appropriations of Nollywood
13. Transgressing Boundaries: Reinterpretation of Nollywood Films in Muslim Northern Nigeria \ Abdalla Uba Adamu
14. Karishika with Kiswahili Flavor: A Nollywood Film Retold by a Tanzanian Video Narrator \ Matthias Krings
15. Bloody Bricolages: Traces of Nollywood in Tanzanian Video Films \ Claudia Böhme
List of Contributors
Index
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