Nollywood Stars

Nollywood Stars

Media and Migration in West Africa and the Diaspora
Noah A. Tsika
Distribution: World
Publication date: 2/25/2015
Format: paper 336 pages, 15 b&w illus.
6 x 9
ISBN: 978-0-253-01575-4
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In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry’s top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become the second largest film industry in the world. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde’s cameo role on VH1’s popular series Hit the Floor to Oge Okoye’s startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into the local entertainment culture, but never to the point of effacing their Nigerian roots.

Author Bio

Noah A. Tsika is Assistant Professor of Media Studies at Queens College, City University of New York.

Reviews

"Tsika makes a convincing case that one cannot fully understand Nollywood without a thorough and rigorous examination of its stars. He offers a complex, powerful, detailed, and engaging consideration of the actors' performances and films, addressing their many points of intersection with technology, advertising, music, the corporate realm, and various formations of cultural and economic imperialism." —Christina Lane, University of Miami

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Table of Contents

Preface and Acknowledgments
A Note on Orthography and Taxonomy
Introduction: Global Stars in Nigeria’s Post-Independence Firmament: From Ossie Davis to
Doctor Bello
1. From Yorùbá to YouTube: Studying Nollywood’s Star System
2. Glittering Video: Format, Fashion, and the Materiality of Nollywood Stardom
3. A Mobile Glow: Nollywood Stardom and Corporate Globalism
4. When Stars Collide:
Lady Gaga and the Pirating of a Globalized Persona
5. Nollywood's Progeny: Stardom and the Politics of Youth Empowerment
6. Professionalizing Childhood: Nollywood and the New Youth Transnationalism
Afterword: Honoring Nollywood Stars
Filmography
Notes
Bibliography
Index
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